Meet
our team.

A New Age Agency

At Cherrytop, our roots are fresh but deeply anchored in years of industry excellence. While we wear our newness as a badge of honor, our strength lies in the vast experience our professionals bring to the table. Michelle Hayes Uhlfelder, our CEO and Founder, has meticulously cultivated a model that's distinct from most agencies. Instead of a rigid structure, we've embraced dynamism, drawing upon a reservoir of the best consultants and skilled professionals in the industry. This elasticity enables us to assign the ideal talent to each project, guaranteeing not just completion but brilliance. And as our client portfolio flourishes, so does our team. We are on a journey of growth and innovation. Join us as a client or a consultant, be part of our narrative, and watch as we redefine the industry norms.

Michelle Hayes Uhlfelder

CEO & Founder of Cherrytop

Michelle Hayes Uhlfelder is the driving force behind Cherrytop, boasting an 20-year career that has seen her become a seasoned expert in marketing and public relations. Starting her career at National Public Radio, Michelle progressed to strategic brand management roles at Edelman, the world's largest privately-owned public relations firm. She later took on leadership positions at boutique agencies before establishing herself as a trusted consultant in Florida and nationwide with agencies.

  • A Cornell University certified marketing AI expert, Michelle is on the cutting edge of innovation as we tackle marketing and pr strategic plans for Q1/2024. Her remarkable ability to secure high-profile media coverage, paired with a gift for crafting compelling messaging, has contributed to numerous successful brand and product launches and campaigns, with global giants like Walmart, Starbucks, and Tempur-Pedic, to regional treasures like St. Joe Company, The Fox Theatre in Atlanta and Pike Family Nurseries, and even small businesses that have achieved national recognition such as Sundog Books.

    Michelle’s blend of traditional marketing wisdom and emerging digital expertise allows her to see the full scope of an organization's communication needs, weaving together various departmental goals for cohesive marketing strategies. Her approach is data-driven, focusing on measurable ROI to continually assess and refine tactics.

    Her commitment to her clients is equaled only by her dedication to community service, where she routinely lends her considerable talents to non-profit and educational organizations.

    Whether working with local businesses or Fortune 500 titans, Michelle's consistent goal is to elevate your brand to the very pinnacle of success. Her mission is to be the cherry on top of your brand's cake, adding that extra sparkle that sets you apart from the rest!

Our Business Model for Tapping the Best in Industry

At Cherrytop, we believe in the power of collaboration and flexibility. Our model leans into a dynamic network of go-to professionals, consultants and skilled freelancers, each offering invaluable expertise and perspectives. This approach allows us to mobilize the brightest minds to serve our clients' needs, ensuring we always deliver the freshest, most innovative strategies. As we grow and expand, we're continuously augmenting our team with full-time staff. We invite you to grow with us, as we continue to elevate brands to the very top, one cherry at a time.