case study
Podcast Pitching for TANIA CRAWFORD
Project: Increasing Podcast Guest Appearances
Collaborators: Design Happy Boutique | Cherrytop Agency
The Opportunity
With Tania’s retreat calendar filling up and her online presence expanding, we saw a timely opportunity to position her voice in front of engaged, niche audiences—people actively seeking purpose, reinvention, and holistic well-being. The podcast medium allowed for authentic connection and deep storytelling, perfectly aligned with Tania’s values.
What We Did
We built a full-service podcast guesting campaign tailored to Tania’s brand and goals, including:
Positioning Strategy: Crafted a compelling media bio and key talking points highlighting Tania's retreat work, personal story, and transformation framework.
Outreach and Booking: Secured guest appearances on aligned podcasts such as The Stylistpreneur Podcast, Self StartHER, Skincare Anarchy, and How To Cut It.
Asset Management: Coordinated all logistics—bios, headshots, social media images, and brand links—for a seamless host experience.
Brand Integration: Each interview included natural tie-ins to her offerings and a special $500-off retreat incentive for podcast listeners, driving measurable engagement.
Promotion: Supported cross-channel promotion, ensuring each episode’s release was amplified via social, email, and Tania’s website.
Results
4 Podcast Appearances Booked within 30 days
$500 Retreat Offer launched with click-through tracking
Branded Media Kit created to use across all interviews and platforms
Positive Feedback from Hosts noting Tania’s preparedness, insight, and storytelling clarity
Social Media Engagement Increased by 32% during podcast air weeks
Behind the Scenes
We managed all backend coordination and took the burden off Tania’s plate—handling scheduling, file sharing, follow-ups, and making sure her voice was heard in all the right rooms.
“Tania made such a powerful impact on our audience. Her message is real, heartfelt, and actionable.”
– Podcast Host, Self StartHER