A Grand Opening to Remember: The Tallahassee Wellplex at The Ashley
Originally built in 1972, The Ashley has long stood as a cornerstone in Tallahassee’s medical community. Now, thanks to the leadership of Dr. Windrik Lynch and Jessica Lynch—along with the dedicated efforts of their creative and strategic partners—it’s been reborn as the Tallahassee Wellplex at The Ashley, a revitalized destination for premium medical and wellness practices.
At Cherrytop, we had the honor of supporting the branding and grand opening of this landmark project—alongside collaborators Proffitt PR, Design Happy Boutique, and Modernmade Photography. This wasn’t just about cutting a ribbon. It was about creating an experience that reflected the vision, credibility, and energy behind the Wellplex.
From the branding strategy and visual identity to press coordination and onsite execution, our teams worked hand-in-hand to ensure the launch event delivered not only high impact but lasting momentum for the newly reimagined space.
What We Did:
Led the creative direction and branding for the grand opening
Supported press efforts and event logistics with the Proffitt PR team
Delivered professional brand photography for both Dr. Windrik and Jessica Lynch
Designed branded collateral and signage to support a seamless guest experience
Helped establish brand consistency across all digital and print assets
The event was attended by more than 100 guests, including the Tallahassee Chamber of Commerce and key local leaders. And with coverage from local media outlets and strong community engagement, The Ashley quickly reentered the spotlight as a trusted destination.
““The Tallahassee Wellplex entered the market with credibility, energy, and strong community support—thanks to true partnership between the client and all collaborating teams.””
We’re proud to have played a role in launching a space that brings together healthcare, innovation, and community.
📌 News originally posted on Proffitt PR’s website
Cherrytop was a proud collaborator and creative partner on this project.