The Video That Captured CHIRINGO’s Story

When CHIRINGO and CHIRINGA wanted to share the deeper meaning behind their “Round Up for Neurodiversity” campaign, we are partnered with local professionals to help tell their story.

Together with Jessica Plowden of That Girl Media and our friends at Design Happy Boutique, we helped bring that story to life through video. The campaign spotlighted the McKoski family’s personal connection to neurodiversity, the restaurant’s heart for the community, and their mission to make giving back easy, visible, and deeply human.

Cherrytop led the creative strategy, scripting, and direction—then supported the campaign with media outreach that landed features including a segment on WJHG-TV.

This video built connection to the cause driving this business. It showed real people, real purpose, and the power of showing up for your community.

That’s what we’re about—stories that stick, stories that matter, stories that work.