WE CRAFT STORIES THAT CONNECT BRANDS TO THEIR COMMUNITIES
WE HELPED CHIRINGO & CHIRINGA BRING THEIR charity giveback story TO LIFE.
CASE STUDY
PROJECT: VIDEO STORYTELLING, CONTENT CREATION & media relations
COLLABORATORS: CHERRYTOP AGENCY | Jessica Plowden with That Girl Media | Design Happy Boutique
When CHIRINGO and CHIRINGA wanted to tell a deeper story about their charity partnerships, we helped bring that narrative to life through video [watch video here] and promotion to the greater community.
Centered around their “Round Up for Neurodiversity” campaign in partnership with the Neurodiversity Resource of the Panhandle, this project captured the heart behind the mission: the McKoski family’s personal journey, the restaurant’s community impact, and the broader call to create inclusive spaces for all.
Our team led creative direction, scripting, and production, partnering Jessica Plowden at That Girl Media to execute the content.
Cherrytop then took the video and developed a press outreach strategy, scoring multiple placements including an interview with WJHG-TV.
This video project is one of the ways we help brands make a mark—through stories that matter and work that resonates.