case study
We Helped CHIRINGO & CHIRINGA Turn a charity idea Into Purpose-Driven Giving campaign
Project: Giveback Program Development, Charity Partnership Activation & Community Campaign
Collaborators: Cherrytop Agency | Design Happy Boutique | Neurodiversity Resource of the Panhandle | Westonwood Ranch
When CHIRINGO and CHIRINGA wanted to make giving back a bigger part of their brand, we worked behind the scenes to make it simple, meaningful, and visible. Through custom programming, in-store promotions, and community events, we helped them form and execute successful partnerships with nonprofits doing real work—from neurodiversity support to inclusive education.
Cherrytop supported the campaign from brand strategy and storytelling to cross-platform promotion. We worked with internal and external teams to develop and execute a digital and in-store rollout that made it easy for guests to round up their orders to benefit local nonprofits—and feel like part of something bigger.
In partnership with the Neurodiversity Resource of the Panhandle and Westonwood Ranch, the “Round Up for Neurodiversity” initiative was featured by local media (WJHG), pick-up in local media channels and utilize internal and external channels with the businesses to build awareness. We also coordinated a custom menu item, charity night events, and a cross-brand strategy that highlighted CHIRINGO’s heart for community.
This case study is shows how Cherrytop can help companies show up, give back, tell their story, and thus, inspire other companies to do the same.
