case study
“White label” Influencer Campaign Activation for agency
Project: Full Execution of Influencer Campaign
Collaborators: Cherrytop | A Global Agency Partner
THE Challenge:
A partner agency needed targeted influencer support for a major brand in the competitive parenting space. The goal was to secure 2–3 influencer partnerships within a tight budget and a four-week window, with a focus on authenticity and brand fit.
The Solution:
Cherrytop was brought in to lead the full influencer outreach effort, including:
Curated a list of 32 qualified influencers in the mom/family niche
Managed research, vetting, pitching, negotiation, and onboarding
Prioritized brand alignment, budget compliance, and efficient execution
The Results:
7 influencer partnerships secured — more than 2x the original goal
Executed all negotiations and contracts, managed all paperwork
Completed in less than 4 weeks from intro call to completion, meeting a quick campaign timeline
100% on-budget delivery
Strengthened the brand’s visibility and trust within the family demographic
Successfully delivered as a white-label extension of the agency team