case study

Project: Full Branding Update for Primetime Medical
Collaborators: Modernmade Photography | Design Happy Boutique | Cherrytop Agency

Jessie Lynch, owner of Primetime Medical, is an entrepreneur and multi-venture business owner with a proven track record of leadership and innovation. As her portfolio of businesses expanded, it became critical for her personal and professional brands to reflect her expertise, credibility, and the elevated standard she brings to every project.

The Challenge

Despite her success, Jessie’s brand assets did not fully capture her entrepreneurial spirit or the value she delivers across industries. She needed a cohesive, professional brand foundation that could scale with her growing influence while maintaining authenticity and approachability.

What We Did

We partnered with Jessie to create a comprehensive brand platform designed to support her next stage of growth:

• Developed New Branding for Primetime Medical: New logo, new brand book, fresh look!

• LinkedIn Profile Overhaul: Rewrote and optimized her profile to position Jessie as a thought leader, entrepreneur, and dynamic executive across multiple sectors. Her new headline, About section, and featured content were crafted to drive inbound opportunities.

• Visual Identity Development:

  • Personal Branding Photography Session: Coordinated and directed a professional branding shoot to capture polished, versatile imagery for LinkedIn, websites, media kits, and speaking engagements.

  • Branding Design: Designed a branding look for Jessie’e personal brand that complements the new branding of Primetime Medical

• Brand Voice + Messaging: Developed key messaging pillars to guide her social media, website copy, and external communications, ensuring consistency across platforms.

• Strategic Brand Blueprint: Delivered a full branding guide with fonts, color palettes, tone recommendations, and templates for scalable, ongoing use.

Results

• Stronger Personal Brand:
  Jessie’s LinkedIn engagement and visibility significantly increased within the first 60 days post-refresh. Her new personal branding photography and updated brand elements reinforced her authority and elevated her perception among industry peers and partners.

• Unified Brand Presence Across Ventures:
  Created a brand system adaptable across Jessie’s diverse business initiatives, ensuring brand continuity while allowing room for growth and specialization.

Client Testimonial

“Michelle has been a dream to work with. Her exceptional expertise in marketing and branding has been instrumental in driving measurable success and growth across my ventures, reflecting tremendous value to me and my businesses.”
— Jessie Lynch