case study

Project: Developing Digital Professional Brand for Dr. Windrik Lynch
Collaborators: Modernmade Photography | Design Happy Boutique | Cherrytop Agency

The Goal

Dr. Windrik Lynch, a double board-certified physician with Tallahassee Neurological Clinic, needed a personal brand presence that reflected his leadership, expertise, and commitment to advancing conversations in the medical community. As his influence grew, it became critical to create a brand platform that would position him for meaningful, peer-to-peer engagement.

The Challenge

Dr. Lynch’s previous public-facing presence lacked the professional polish and strategic focus needed to support future thought leadership opportunities. Initially considering Instagram as a platform, Dr. Lynch needed guidance to define the right voice, the right audience, and the right approach for his goals — with an emphasis on doctor-to-doctor communication.

Our Approach

Cherrytop partnered with Dr. Lynch to build a strong, authentic brand foundation, supported by trusted creative collaborators:

• LinkedIn Strategy + Optimization:
  Advised against pursuing Instagram for his goals and pivoted strategy toward LinkedIn, focusing on building a professional thought leadership profile geared toward medical peers

  • Rewrote and optimized his LinkedIn profile to emphasize his expertise, leadership, and contributions to the medical field

  • Refreshed and branded his LinkedIn cover and featured sections to align with his personal brand

• Visual Identity Development:

  • Personal Branding Photography Session: Coordinated and directed a professional session to capture polished, versatile imagery suited for LinkedIn, media opportunities, and future brand initiatives.

  • Worked closely with Dr. Lynch to select imagery and style that reflected his personal brand and professional tone

• Voice + Messaging Development:

  • Worked one-on-one with Dr. Lynch to help define his professional voice, focusing on authentic, leadership-driven messaging that resonates doctor-to-doctor

  • Established a clear thought leadership direction and key talking points for ongoing content development.

The Results

• Stronger Professional Brand:

  • Dr. Lynch’s refreshed LinkedIn profile and personal branding imagery strengthened his credibility and visibility among medical peers

• Platform Built for Thought Leadership:

  • His updated digital presence lays the foundation for future conversations, industry engagement, and leadership visibility

• Strategic Focus for Growth:

  • By aligning his brand platform with his professional goals, Dr. Lynch is now positioned to build meaningful doctor-to-doctor networks without distractions or misaligned strategies

The Impact

With a clear brand voice, polished personal imagery, and a LinkedIn presence aligned to his leadership goals, Dr. Windrik Lynch is now ready to expand his influence, deepen industry relationships, and create lasting impact within the medical community.