case study
Branding & Grand Opening Execution
Project: High-Impact Launch for the Tallahassee Wellplex at the Ashley
Collaborators: Proffitt PR | Design Happy Boutique | Modernmade Photography | Cherrytop Agency
The Goal
Jessie Lynch, a seasoned entrepreneur with Primetime Medical, and her husband Dr. Windrik Lynch, a double board-certified physician with Tallahassee Neurological Center, partnered to open the Tallahassee Wellplex at The Ashley, a newly renovated historic building offering premium medical and wellness spaces.'
They needed a grand opening event that would launch the Wellplex brand with strong community visibility, update their professional marketing presence, and set the foundation for successful leasing.
The Team Approach
This project was a true collaboration between Cherrytop, Proffitt PR, Design Happy Boutique, and Modernmade Photography, working directly with the client.
Through weekly strategy meetings, all partners stayed aligned, developed a full strategy together, and executed seamlessly across every touchpoint.
Together, the team:
Created a unified branding look and developed new marketing collateral
Produced Personal Branding Photography Sessions for Jessie and Windrik to strengthen their individual brand marketing
Refreshed and aligned professional marketing assets for both the Wellplex launch and their individual business identities
Coordinated Chamber of Commerce participation, event logistics, and guest management
Organized promotional efforts and secured press coverage
Ensured brand consistency across visuals, messaging, online assets, and onsite materials
Managed day-of execution to deliver a high-quality guest and partner experience
The Results
100+ guests attended the grand opening, including Tallahassee Chamber of Commerce members and key local leaders
Press coverage secured, boosting visibility for the Wellplex brand
Updated personal branding photography and marketing assets successfully delivered ahead of the launch
Professional brand refresh completed for both Jessie and Windrik’s individual businesses
Brand consistency achieved across all event assets and promotional materials
Leasing momentum built quickly, with spaces filling shortly after launch
Established the Wellplex as a new destination for medical and wellness practices in the region
The Impact
The Tallahassee Wellplex at The Ashley entered the market with credibility, energy, and strong community support — thanks to a true partnership between the client and all collaborating teams. The success of the grand opening built lasting momentum for both the Wellplex and Jessie and Windrik’s professional brands.