case study
New Headshots for All Employees
Project: Howard Group Employee Brand Refresh
Collaborators: Modernmade Photography | Design Happy Boutique | Cherrytop Agency
The Goal
Howard Group needed fresh, professional headshots for 15 employees to align with updated marketing standards. The project required efficient coordination, brand consistency, and a comfortable experience for the team.
Our Approach
Partnered with Joseph at Modernmade Photography and Tracey at Design Happy Boutique for execution
Negotiated favorable pricing and full-service support for the client
Created a cohesive branding look and execution strategy to align with Howard Group’s new marketing rollout planned for Spring 2025
Scheduled and coordinated 15 employees over two full photo shoot days
Provided wardrobe guidance to ensure a cohesive, on-brand look
Organized hair and makeup services to help employees feel polished and confident
Managed all release forms, scheduling, and pre-shoot logistics
Led the photo selection process, working individually with employees on preferred edits
Integrated final approved images into Howard Group’s refreshed marketing materials
The Results
Delivered on time and on budget, ready for Spring 2025 marketing launch
15 employees photographed with three professional background options for flexible marketing use
Project completed in two days with minimal disruption to internal operations
Successfully supported a wide range of employees with a focus on comfort, preparation, and brand consistency
Delivered a cohesive, updated look that enhanced Howard Group’s brand presence across platforms