case study
LinkedIn Growth Strategy for Tania Crawford
Project: Thought Leadership with LinkedIn Creation and Management
Collaborators: Design Happy Boutique | Cherrytop Agency
Tania Crawford is a transformational coach, educator, stylist and retreat leader empowering high-achieving women to realign with joy, energy, and purpose. Her work deeply resonates with women navigating reinvention, and we knew LinkedIn was the perfect platform to amplify her message.
The Challenge
Tania had a clear mission, growing business, and magnetic presence, but her LinkedIn didn’t reflect that. With limited reach and minimal engagement, she was being overlooked by the very audiences she could inspire most. We needed to reposition her digital presence and create a consistent strategy that matched her authority, plus work to increase her voice within the beauty business spheres.
What We Did
We launched a multi-phased LinkedIn visibility campaign to elevate her brand:
Profile Overhaul: Rewrote the profile with emotional clarity, strategic keywords, and a clear call-to-action
Visual Identity: Designed a branded banner and added updated imagery to align with her coaching and retreat offers
Weekly Content Plan: Built out a content calendar rooted in storytelling, community building, and call-to-action-driven posts
Follower Growth Plan: Engaged in outbound networking, post amplification, and strategic collaborations with podcast hosts and other thought leaders
Analytics Monitoring: Used data to iterate on formats, posting times, and hashtag performance
Measurable Results
Explosive Network Growth
From 232 connections (4/18/24) to 3,601 connections (4/24/25)—a 1,452% increase in 12 months
Strategic Expansion of Reach
Pages followed: From 12 to 55
Strategic Groups : From membership in 2 to 32 relevant groups with targeted weekly engagements
Followers: From 274 (April 2024) to 2,990+ (February 2025)
Content Engagement
Post Impressions: Jumped 452.3% in one week (April), with sustained impressions in the 1,700–1,800+ range through continue engagement
Engagement Tactics: Polls, personal storytelling, retreat updates, and behind-the-scenes content drove the highest interaction