Building an Executive Brand

Case StudiesClient WorkBrandingDigital StrategyThought Leaders
Written By Michelle Hayes

Andy McKoski had a story worth telling. With three thriving restaurant brands—CHIRINGO, CHIRINGA, and Hotz Coffee—and more than 30 years in the business, it was time his professional presence on LinkedIn to better reflect his legacy.

That’s where we came in.

Working closely with Andy, we helped shape his executive brand on LinkedIn. Through collaborative strategy sessions, deep storytelling, and a tailored visual identity (shoutout to Design Happy Boutique!), we brought Andy’s passion, leadership, and impact into the spotlight.

We didn’t stop at a basic profile. We pulled press, interviews, and milestones to build a true digital highlight reel—giving Andy a platform that matched his energy and opened the door for new opportunities. Research is kinda our thing and we found all the gems.

Andy now manages the page himself, but the foundation is in place: structured, story-driven, and ready to grow with him.

Michelle Hayes

Michelle Hayes is a strategic communications consultant and founder of Cherrytop, a boutique agency specializing in brand storytelling, media strategy, and PR. She also collaborates closely with Kelly Voelker and Associates (KVA) on high-impact campaigns for global clients. With over two decades of marketing experience, Michelle brings her clients a deep commitment to meaningful storytelling.

Next

How CHIRINGO Made Giving Part of the Brand