How CHIRINGO Made Giving Part of the Brand
When CHIRINGO and CHIRINGA wanted to give back in a bigger way, they turned to Cherrytop to help them to add more heart to their business strategy.
The result? A purpose-driven giving campaign that made it simple for customers to support causes that matter, and showed the community what their brand stands for.
Our team helped shape and launch the "Round Up for Neurodiversity" initiative, a charity campaign designed to be as intentional as it was impactful. Through in-store programming, cross-brand storytelling, and nonprofit partnerships, we built a campaign that raised awareness and donations.
Working with the Neurodiversity Resource of the Panhandle and Westonwood Ranch, we created a platform for ongoing partnership. The campaign featured:
In-store donation prompts at checkout
Collaborative charity events
Custom branded menu items
Press outreach and local media coverage (WJHG-TV)
By embedding giving into the guest experience, CHIRINGO made generosity feel natural. And with storytelling support from Cherrytop, the message reached far beyond the beach town where it started.
This is what it looks like when hospitality brands use their voice to lift others — proof that purpose can power connection.
