How Podcasting Fueled Tania’s Brand Growth

For transformational coach and retreat leader Tania Crawford, we saw podcasting as the next step in elevating her professional brand.

With her calendar filling up and her message resonating deeply with women navigating reinvention, it was the perfect moment to get her voice into the right rooms.

We launched a full-service podcast guest campaign—from media bios and booking outreach to branded assets and behind-the-scenes coordination. How did we do? Let’s run the numbers:

🎙️ 4 podcast guest spots in 30 days

💬 Coordinated a promotion of $500 retreat incentive for listeners

📈 32% spike in social media engagement during release weeks

💡 Glowing feedback from hosts about her insight and energy

Each episode wove together her personal story and professional expertise, inviting listeners into Tania’s world of joy, purpose, and bold reinvention.

Sometimes the best growth happens one conversation at a time.

Michelle Hayes

Michelle Hayes is a strategic communications consultant and founder of Cherrytop, a boutique agency specializing in brand storytelling, media strategy, and PR. She also collaborates closely with Kelly Voelker and Associates (KVA) on high-impact campaigns for global clients. With over two decades of marketing experience, Michelle brings her clients a deep commitment to meaningful storytelling.

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