Rebuilding three Websites and Systems

CHIRINGO and CHIRINGA were in need of websites that could keep up with their growing operations.

For this project, we partnered with Tracey Thomas of Design Happy Boutique to bring their vision to life. While Tracey led the visual design, Cherrytop handled the backend: project management, full-site copywriting, and platform integration. Together, we built three websites that not only looked great but worked harder behind the scenes.

With the Toast POS system powering online ordering and catering tools, we made sure the digital experience was seamless for both staff and guests. When limitations arose—like Toast’s inability to support multi-brand blog content—we built a custom external blog that brought together CHIRINGO, CHIRINGA, and Hotz Coffee in one vibrant, branded space.

We didn’t stop there. For internal comms, we also created a password-protected staff blog—giving leadership a way to share wins, updates, and values with their team across all locations.

From smoother checkouts to smarter content, these new websites are now essential tools for growth.

Michelle Hayes

Michelle Hayes is a strategic communications consultant and founder of Cherrytop, a boutique agency specializing in brand storytelling, media strategy, and PR. She also collaborates closely with Kelly Voelker and Associates (KVA) on high-impact campaigns for global clients. With over two decades of marketing experience, Michelle brings her clients a deep commitment to meaningful storytelling.

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