From 232 to 3.6K: Growing Tania’s LinkedIn

Client WorkThought LeadershipGrowth Strategy
Written By Michelle Hayes

When transformational coach and retreat leader Tania Crawford came to us, her LinkedIn had a better story to tell. We decided that connections and messaging were the top priority for that platform, with the ultimate goal to attract high-end partnerships.

Our team led a full LinkedIn revamp—refining Tania’s profile with emotional clarity, keyword strategy, and a bold call-to-action. In partnership with Tracey Thomas at Design Happy Boutique, the team designed a new banner with copy that matched her vibrant brand and created a daily content plan built around storytelling, value-sharing, and genuine engagement.

We also implemented a smart growth plan:

  • Connecting with relevant voices

  • Joining strategic groups

  • Reposting high-performing content

  • Cross posting from other channels

  • Testing formats and post timing

The result?

  • From 232 connections to 3,600+ in less than a year

  • From a quiet page to thousands of post impressions weekly

  • From “just another coach” to a standout voice in her industry

It wasn’t just a numbers game—it was about elevating a message that deserved to be heard.

Michelle Hayes

Michelle Hayes is a strategic communications consultant and founder of Cherrytop, a boutique agency specializing in brand storytelling, media strategy, and PR. She also collaborates closely with Kelly Voelker and Associates (KVA) on high-impact campaigns for global clients. With over two decades of marketing experience, Michelle brings her clients a deep commitment to meaningful storytelling.

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